What you are dealing with

The thresholds and the dates are different for each, and getting this wrong is how people end up preparing for the wrong obligation. Not knowing is a fine answer — it is a short thing to settle.

For a business or non-profit the count is of Ontario employees, and it decides two separate things: the compliance report starts at 20, the web standard at 50.

They are advertised heavily and plenty of people arrive having seen one. Worth covering before anything gets bought.

Product conformance testing is a different discipline from a website audit. This tells me which of the two you are after.

An existing site has traffic to protect, and that is most of the risk and most of the cost. A new one has neither.

A structural rebuild and a visual refresh are different jobs at different prices. This decides which one we are discussing.

Knowing the range now means the recommendation can be shaped to it rather than quoted past it.

I build content-heavy websites. A brochure site and a software product are both better served elsewhere, and I can point you at which.

“Content-heavy” covers an enormous range. This is the question that tells me whether it is a week or a season.

Replacing something that already ranks is a redesign — different work, different risks, mostly around not losing what you have.

This decides most of the work. Local search and national search are different jobs, and the map results only exist for one of them.

For a local business this is regularly the fastest thing to move, and it is free. If it is unclaimed, that is usually the first finding rather than something you pay a retainer to discover.

These get asked for interchangeably and they are not the same thing. Worth settling which one you are after.

An audit finds what holds a site back. If the pages are not there yet, that is the finding before anyone runs one — and it is a cheaper problem.

An account with history is a very different starting point from an empty one — most of the first day goes into reading what already happened.

Management is 15% of spend, with a $750 monthly minimum. Below about $5,000 a month in media it is the minimum rather than the percentage that sets what you pay, and this shows you which.

Tracking can only measure an outcome you can name. Where that is not settled it becomes the first piece of the build rather than a surprise later.

It keeps the spend history and the data with you rather than with a vendor, which matters most on the day you change vendors.

This decides more than anything else whether ongoing care is straightforward. Not knowing is common and completely fine.

A site I already know is a plan. A site I have not seen is a look first.

Response time is the first thing an ongoing arrangement has to be clear about, and it is worth being straight about it early.