Different Google Analytics Audiences

Setting Up Conversions in Google Analytics 4: A Step-by-Step Guide

Unlock the full potential of your website with our step-by-step guide to setting up conversions in Google Analytics 4 (GA4). Learn how to track user actions and gain valuable insights into your site's performance. Whether your goal is increasing newsletter sign-ups or driving purchases, we'll show you how to optimize your marketing efforts for maximum impact
Mike Koval
Mike Koval
May 16, 2023

Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into your website's performance. One of the key features of GA4 is its ability to track conversions, which are actions that you want your users to take on your site. This could be anything from making a purchase to signing up for a newsletter. In this guide, we will walk you through the process of setting up conversions in GA4.

Step 1: Access Your GA4 Account

To start, you need to log into your GA4 account. If you don't have one, you can create it by following the instructions provided by Google. Once you're logged in, navigate to the "Admin" section.

Step 2: Navigate to the Conversions Section

In the "Admin" section, you will find the "Conversions" option under the "Events" category. Click on it to proceed.

Step 3: Create a New Conversion Event

Once you're in the "Conversions" section, click on the "New Conversion Event" button. This will open a new window where you can define your conversion event.

Step 4: Define Your Conversion Event

In the new window, you will need to provide a name for your conversion event. This should be something that clearly describes the action you want to track. For example, if you want to track newsletter sign-ups, you could name your event "Newsletter Sign-Up".

Next, you will need to select the event that triggers the conversion. GA4 provides a list of predefined events, but you can also create your own custom event if none of the predefined ones fit your needs.

After you've defined your conversion event, click on the "Create" button to save it.

Step 5: Verify Your Conversion Event

After creating your conversion event, it's important to verify that it's working correctly. You can do this by checking the "Realtime" section in GA4. If your conversion event is set up correctly, you should see it appear in the "Events" list when the action is performed on your website.


Setting up conversions in GA4 is a straightforward process that can provide valuable insights into your website's performance. By tracking conversions, you can understand what actions your users are taking on your site and optimize your marketing efforts accordingly. Remember to regularly check your conversion events to ensure they're working correctly and providing accurate data.